Privacy Policy

Maxim88.today (“we”, “us”, “our”) operates the website https://maxim88.today. This Privacy Policy describes how we collect, use, disclose, and protect personal data when you visit or interact with our website. It is drafted to comply with Singapore’s Personal Data Protection Act 2012 (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR).

By using this website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use the website.

1. Who We Are

Maxim88.today is an independent casino and online gaming information resource focused on the Singapore market. We are not a casino operator, payment processor, or gambling platform. We provide editorial content, reviews, guides, and curated links to third-party gambling services operated by our commercial partners.

Data controller: Maxim88.today Editorial Team. For all privacy-related enquiries, contact us via the contact page.

2. What Personal Data We Collect

We deliberately minimise the personal data we collect. The categories below represent the full scope of data we may hold about a visitor:

2.1 Automatically collected (passive)

• IP address (typically anonymised to the /24 block by Cloudflare Web Analytics)
• Browser type and version, operating system, device type
• Referrer URL (the site or search engine that sent you to us)
• Pages visited, time spent on pages, click-through patterns
• Approximate geographic location (country or region level, inferred from IP)
• Server logs (standard HTTP access logs retained by our hosting provider for security and abuse prevention)

2.2 Data you provide voluntarily

• Contact form submissions: name, email address, and message content, when you contact us via the contact page
• Email enquiries: any information you choose to include in an email to us
• Subscription data: if we launch a newsletter in future, email addresses collected for this purpose (no newsletter is currently active)

2.3 Data we do NOT collect

• We do not require account registration on maxim88.today. There is no login, no user profile, no gambling account on this website.
• We do not collect payment information, credit-card details, or banking information on this website.
• We do not collect government identity numbers (NRIC, FIN, passport).
• We do not collect gambling history, betting records, or wagering data. These are held exclusively by the destination casino operator after you click an affiliate link.

3. Cookies and Tracking Technologies

3.1 What cookies we use

• Strictly necessary cookies: required for the website to function (e.g., session identifiers for the mobile navigation menu). These cannot be disabled.
• Analytics cookies: Cloudflare Web Analytics, a privacy-first, cookieless analytics service. Cloudflare does not set client-side cookies for analytics and does not use personally identifying fingerprinting techniques.
• Preference cookies: used to remember your language selection (English or Simplified Chinese). Stored in your browser’s local storage for the convenience of returning visitors.
• Third-party analytics: Google Analytics 4, deployed via Cloudflare's server-side analytics integration, which may set first-party cookies such as _ga and _gid. These track aggregate visitor behaviour. GA4 is configured with IP anonymisation enabled.

3.2 Managing your cookie preferences

Most modern browsers allow you to refuse or delete cookies via browser settings. Instructions for common browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Apple Safari: Preferences > Privacy > Manage Website Data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Disabling cookies may prevent certain website features (such as the language preference memory) from functioning. The website’s core content remains accessible without cookies.

4. How We Use Your Data

We use the personal data we collect for the following purposes, all consistent with PDPA and GDPR legitimate purpose principles:

• Website operation and security: ensuring the website loads correctly, detecting abuse, preventing spam, and responding to security threats.
• Performance and analytics: understanding which content is useful, how visitors navigate the site, and where we can improve.
• Responding to enquiries: when you send us a message via the contact page, we use your email address and name to reply.
• Affiliate commission tracking: when you click a link marked as a partner link (paths beginning with /go/), we redirect you to the destination casino’s registration system with a tracking parameter that allows our commercial partner to attribute any resulting signup to us. No personally identifying data is transmitted via this referral.
• Editorial improvement: analysing popular content and user feedback to plan new articles and update existing ones.
• Legal compliance: meeting our obligations under PDPA, GDPR, consumer protection law, and advertising-standards codes.

5. How We Share Your Data

We do not sell personal data. We share limited data only with the categories of recipient described below:

• Hosting and infrastructure providers: Cloudflare Pages hosts this website and provides content delivery, security, and analytics. Cloudflare processes visitor data under its own privacy policy.
• Analytics providers: Cloudflare Web Analytics and Google Analytics 4 (deployed via Cloudflare integration, with IP anonymisation enabled).
• Affiliate partners: when you click a /go/ link and register at the destination casino, that casino becomes your data controller. Their privacy policy governs what happens next. We receive only anonymised aggregate commission reports — never individual identifying data about who signed up.
• Legal and regulatory authorities: we may disclose data if required by Singapore law, a valid court order, or a lawful request from a competent regulator.

We do not disclose personal data to third parties for their marketing purposes.

6. Data Retention

• Server logs: 30 days (standard)
• Cloudflare Web Analytics data: retained according to Cloudflare’s own policy (typically 30 days for free-tier aggregate data)
• Google Analytics 4 data: 14 months maximum, then anonymised or deleted
• Contact form submissions: 2 years, or longer if required to respond to ongoing enquiries
• Backups: 90 days on a rolling basis

We review retention periods annually and delete data that is no longer required for the purposes it was collected.

7. Your Rights

7.1 Rights under Singapore PDPA

Under PDPA, individuals have the right to:

• Request access to personal data we hold about them
• Request correction of inaccurate or incomplete data
• Withdraw consent for the processing of their data
• Be informed about how their data is being used

7.2 Additional rights under GDPR (for EU/UK visitors)

If you are located in the European Union, European Economic Area, or the United Kingdom, you also have:

• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object to processing based on legitimate interests
• Right not to be subject to automated decision-making, including profiling
• Right to lodge a complaint with your national data protection authority

7.3 How to exercise your rights

To exercise any of the above rights, contact us via the contact page. We respond to rights requests within 30 calendar days. You may be asked to verify your identity before we process the request.

8. Children’s Privacy

This website is intended exclusively for adults aged 21 and over (the minimum age for casino gambling participation in Singapore). We do not knowingly collect personal data from any individual under 21 years of age. If you are under 21, please do not use this website. If we learn we have inadvertently collected data from someone under 21, we will delete it immediately.

9. Data Security

We implement reasonable technical and organisational security measures, including:

• HTTPS (TLS 1.3) encryption on every page
• HSTS with preload enabled
• Content Security Policy enforcement
• Access controls on editorial systems
• Regular security audits of third-party services
• Prompt patching of known vulnerabilities

However, no method of internet transmission or electronic storage is 100% secure. While we strive to use commercially reasonable security measures, we cannot guarantee absolute security.

10. International Data Transfers

Our hosting provider (Cloudflare) operates a global content delivery network. When you visit our website, your request is served from the nearest Cloudflare edge data centre — this may be located in Singapore, the European Union, the United States, or elsewhere. Cloudflare has self-certified under applicable transfer frameworks. By using the website, you consent to the transfer of your data through Cloudflare’s global network.

11. Affiliate Disclosure

Maxim88.today is an affiliate partner of Maxim88 Singapore and affiliated casino platforms. When you click a link on our website with a URL path beginning with /go/, you are being redirected to a third-party casino platform. If you register and deposit with that platform, we may receive a commission. This commercial relationship does not affect the price you pay or the bonuses you receive — your terms are identical to those received by any direct visitor to the casino.

Our editorial content is written independently of commercial considerations. We disclose all meaningful commercial relationships in line with Singapore ASAS guidelines, UK ASA CAP Code, and US FTC “Guides Concerning the Use of Endorsements and Testimonials”.

12. Third-Party Links

This website links to external services including casino platforms, game providers, lottery operators (e.g., Singapore Pools), and responsible gambling resources (NCPG, Gamblers Anonymous Singapore, IMH). We are not responsible for the privacy practices of these third parties. We recommend you review the privacy policy of any external site you visit.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational changes, legal requirements, or new services. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be highlighted through a notice on the homepage for at least 30 days.

14. Contact Us

For privacy-related questions, to exercise your rights, or to file a complaint about how we handle your personal data, please use our contact form. We aim to respond within 7 working days and resolve substantive rights requests within 30 calendar days.

If you are not satisfied with our response, you may escalate to:

• Singapore: Personal Data Protection Commission (PDPC) — www.pdpc.gov.sg
• European Union: your national Data Protection Authority
• United Kingdom: Information Commissioner’s Office (ICO)

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This Privacy Policy is provided for transparency. If any provision is found to be unenforceable, the remainder continues in full force. For any related policy, see our Terms & Conditions and Responsible Gambling information.